Dominated by instant messaging apps like WhatsApp, Messenger, Telegram, and Imo, traditional SMS (Short Messaging Service) seemed almost forgotten, relegated to the background of our digital lives. Yet, with the recent internet crisis that left many without access to their favourite apps, the good old text message made a surprising comeback.
While the internet was down, TV ratings skyrocketed. Most TV channels have confirmed that their ratings have doubled, although they couldn't provide actual figures as data couldn't be gathered physically. How did they assume their content was reaching the audience? The answer lies in the constant stream of advertisement breaks.
Dominated by instant messaging apps like WhatsApp, Messenger, Telegram, and Imo, traditional SMS (Short Messaging Service) seemed almost forgotten, relegated to the background of our digital lives. Yet, with the recent internet crisis that left many without access to their favourite apps, the good old text message made a surprising comeback.
While the internet was down, TV ratings skyrocketed. Most TV channels have confirmed that their ratings have doubled, although they couldn't provide actual figures as data couldn't be gathered physically. How did they assume their content was reaching the audience? The answer lies in the constant stream of advertisement breaks.
