Recently, certain locally-based 'free water' startups have been making waves on Facebook. These initiatives promise to provide free, clean drinking water to the general public by integrating ads on the plastic bottles the water would come in. But how do these initiatives work and where is this bottled water coming from? We recently caught up with one of these initiatives, ‘Magna Water’—literally meaning free water—to talk about their plans, goals, and details regarding this project.
What is FreeWater, and how does it operate? Let's take a look at this Texas-based beverage company and how it created a unique business model that is currently inspiring new Bangladeshi startups to adopt something similar.
Recently, certain locally-based 'free water' startups have been making waves on Facebook. These initiatives promise to provide free, clean drinking water to the general public by integrating ads on the plastic bottles the water would come in. But how do these initiatives work and where is this bottled water coming from? We recently caught up with one of these initiatives, ‘Magna Water’—literally meaning free water—to talk about their plans, goals, and details regarding this project.
What is FreeWater, and how does it operate? Let's take a look at this Texas-based beverage company and how it created a unique business model that is currently inspiring new Bangladeshi startups to adopt something similar.