Hashtag

Story of #BoycottBollywood

In the last few months, the glistening ocean with the colour of money started to go dry for the Bollywood ship after the trending hashtag popping up on twitter; #boycottbollywood. The hashtag first appeared during untimely demise of Bollywood actor, Sushant Singh Rajput. Blockbuster Movies with huge star power behind them are falling prey to the #BoycottBollywood trend. With every other movie to delivering box office duds, the glory days are currently in rear-view mirror of Bollywood.

Decoding the #Hashtag

There is an ongoing debate about the "success" rate of digital activism, given that success means different things to different people.

August 18, 2022
August 18, 2022

Story of #BoycottBollywood

In the last few months, the glistening ocean with the colour of money started to go dry for the Bollywood ship after the trending hashtag popping up on twitter; #boycottbollywood. The hashtag first appeared during untimely demise of Bollywood actor, Sushant Singh Rajput. Blockbuster Movies with huge star power behind them are falling prey to the #BoycottBollywood trend. With every other movie to delivering box office duds, the glory days are currently in rear-view mirror of Bollywood.

May 19, 2015
May 19, 2015

Decoding the #Hashtag

There is an ongoing debate about the "success" rate of digital activism, given that success means different things to different people.