SAG-AFTRA, Hollywood's largest union, is demanding higher compensation in the streaming TV era plus safeguards around the use of artificial intelligence (AI).
In the negotiations, actors are seeking higher pay and safeguards against unauthorized use of their images through artificial intelligence. Their current deal expires June 30.
The Writers Guild of America is seeking to restrict the use of artificial intelligence in writing film and television scripts. Hollywood studios, battling to make streaming services profitable and dealing with shrinking ad revenues, have rejected that idea, saying they would be open to discussing new technologies once a year, according to the guild.
Thousands of film and television writers will go on strike starting Tuesday, throwing Hollywood into turmoil as the entertainment business grapples with seismic changes triggered by the global streaming TV boom.
SAG-AFTRA, Hollywood's largest union, is demanding higher compensation in the streaming TV era plus safeguards around the use of artificial intelligence (AI).
In the negotiations, actors are seeking higher pay and safeguards against unauthorized use of their images through artificial intelligence. Their current deal expires June 30.
The Writers Guild of America is seeking to restrict the use of artificial intelligence in writing film and television scripts. Hollywood studios, battling to make streaming services profitable and dealing with shrinking ad revenues, have rejected that idea, saying they would be open to discussing new technologies once a year, according to the guild.
Thousands of film and television writers will go on strike starting Tuesday, throwing Hollywood into turmoil as the entertainment business grapples with seismic changes triggered by the global streaming TV boom.
