k-dramas on Netflix

The Netflix K- Drama Effect: How women are moving to Korea to find love

What is now being referred to as ‘The Netflix effect’, hundreds of women in their early 20s, mostly originating from North America and Europe are visiting South Korea and flooding local hostels. This movement caught the attention of Min Joo Lee, a postdoctoral fellow at Indiana University Bloomington researching on Korean gender and race politics who decided to take a deeper look into it.