Muhammad Yunus​​​​​​​

Professor Muhammad Yunus during a meeting with IOC President Thomas Bach at Olympic House in Lausanne in 2020.

Nobel winner Yunus brings 'social business' mantra to Olympics

His role in Paris as an advisor and ambassador for socially responsible business is a departure from his usual work -- and is all the more surprising given the reputation of the Olympics for embracing mega-projects and corporate sponsors.

May 30, 2024
May 30, 2024
Professor Muhammad Yunus during a meeting with IOC President Thomas Bach at Olympic House in Lausanne in 2020.

Nobel winner Yunus brings 'social business' mantra to Olympics

His role in Paris as an advisor and ambassador for socially responsible business is a departure from his usual work -- and is all the more surprising given the reputation of the Olympics for embracing mega-projects and corporate sponsors.