Pritom and Farin film

Two hits, several misses in 2024’s OTT world 

In early 2024, local OTT platforms saw the emergence of several noteworthy productions, marking a shift in entertainment consumption trends. Viewers prefer the flexibility these platforms offer, allowing them to choose content according to their preferences without any constraints. If a particular content doesn't resonate, viewers swiftly move on to explore other options. Conversely, if they find something they enjoy, they readily subscribe to the platform to access it.