Ever since the pandemic, more and more people are choosing comfort over aesthetics, causing a seismic shift in the way shoes have been perceived in the world of fashion in a very long time.
The highly competitive women’s apparel industry is saturated with designers trying to think outside the box and combine style and substance. Consumers are also spoiled for choices and at this point, it can be somewhat tricky to grasp their attention. Sania Afrin, however, makes it look easy. The engineer turned entrepreneur is the owner of two successful ventures, Merlot and Purple Mallow. The latter focuses on accessories for women, and since 2017 has become a household name. But it’s Merlot that has been making major headways lately with its meticulously crafted clothing items that is specifically designed for fashion savvy students and working women.
Ever since the pandemic, more and more people are choosing comfort over aesthetics, causing a seismic shift in the way shoes have been perceived in the world of fashion in a very long time.
The highly competitive women’s apparel industry is saturated with designers trying to think outside the box and combine style and substance. Consumers are also spoiled for choices and at this point, it can be somewhat tricky to grasp their attention. Sania Afrin, however, makes it look easy. The engineer turned entrepreneur is the owner of two successful ventures, Merlot and Purple Mallow. The latter focuses on accessories for women, and since 2017 has become a household name. But it’s Merlot that has been making major headways lately with its meticulously crafted clothing items that is specifically designed for fashion savvy students and working women.
