Adam Mosseri

Facebook is making 'views' as primary content performance metric

Facebook has recently announced to shift its focus to "views" as the primary metric for measuring content performance, aligning its approach with Instagram’s existing system. 

November 16, 2024
November 16, 2024

Facebook is making 'views' as primary content performance metric

Facebook has recently announced to shift its focus to "views" as the primary metric for measuring content performance, aligning its approach with Instagram’s existing system.