In the pursuit of something trendy, something easy and affordable, we are losing sight of one crucial aspect: sustainability. Bangladesh’s high jute production presents an excellent opportunity for us to step in and re-capture a market that is constantly in need. Although the Golden Era for jute — the Golden Fibre — is spoken in past tense, based on current global demand and as nations come together to create a sustainable future — a second coming is just across the horizon.
Bangladesh’s jute industry is in deep trouble. Exports of traditional jute goods have been falling in the face of competition from low-priced polypropylene and synthetic goods as well as a shrinking demand in the traditional markets abroad.
In the pursuit of something trendy, something easy and affordable, we are losing sight of one crucial aspect: sustainability. Bangladesh’s high jute production presents an excellent opportunity for us to step in and re-capture a market that is constantly in need. Although the Golden Era for jute — the Golden Fibre — is spoken in past tense, based on current global demand and as nations come together to create a sustainable future — a second coming is just across the horizon.
Bangladesh’s jute industry is in deep trouble. Exports of traditional jute goods have been falling in the face of competition from low-priced polypropylene and synthetic goods as well as a shrinking demand in the traditional markets abroad.