marketing
A career in digital marketing: Is it worth it in 2024?
While digital marketing is a fulfilling and fun career route, it has its fair share of challenges.
Brand yourself boldly: The digital blueprint for personal success
Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.
The misinterpretation of marketing
Many customers associate marketing with manipulation, deceit, and spamming.
Satire / Female beauty product company discovers misogyny as an advertising tool
Selling beauty products is similar to Bangladeshi parents dealing with their daughter’s marriage.
Importance of personal branding as a young adult
Curating a personal brand is essential for standing out from the crowd.
Brands must learn the 'language' of content
Do they speak the market's language? Or just talk to them for the sake of talking?
How brands keep getting away with bad marketing
“All PR is good PR” – is not a motto anyone should champion
The single biggest driver of success is challenge
Stephen Filotas, Group Head of Route-to-Market and Customer Management, has spent what he calls “15 very short years” at British American Tobacco (BAT). He shares the biggest lessons he's learned over the years with Next Step during his visit to Bangladesh.
China's '300': When Spartans met the Beijing police
Half-naked models, dressed as Spartan warriors similar to the action-fantasy film "300" are subdued by Beijing police while taking part in a marketing stunt,
A career in digital marketing: Is it worth it in 2024?
While digital marketing is a fulfilling and fun career route, it has its fair share of challenges.
Brand yourself boldly: The digital blueprint for personal success
Self-branding has been a part of the marketing ecosphere for a long time now, but with the advent of the digital era, priorities have shifted and a digital presence is of utmost necessity nowadays. With more recruiters and employers turning to online platforms to vet candidates, digital branding has been more than just a buzzword in a conversation.
The misinterpretation of marketing
Many customers associate marketing with manipulation, deceit, and spamming.
Female beauty product company discovers misogyny as an advertising tool
Selling beauty products is similar to Bangladeshi parents dealing with their daughter’s marriage.
Importance of personal branding as a young adult
Curating a personal brand is essential for standing out from the crowd.
Brands must learn the 'language' of content
Do they speak the market's language? Or just talk to them for the sake of talking?
How brands keep getting away with bad marketing
“All PR is good PR” – is not a motto anyone should champion
The single biggest driver of success is challenge
Stephen Filotas, Group Head of Route-to-Market and Customer Management, has spent what he calls “15 very short years” at British American Tobacco (BAT). He shares the biggest lessons he's learned over the years with Next Step during his visit to Bangladesh.
China's '300': When Spartans met the Beijing police
Half-naked models, dressed as Spartan warriors similar to the action-fantasy film "300" are subdued by Beijing police while taking part in a marketing stunt,