On 23 February, 2024, under the shimmering lights of Sheraton Dhaka at Banani, House of Ahmed, founded by the husband-and-wife duo of Ahmed Tuhin Reza and Tanzila Elma, launched its latest apparel collection Elaf Al Dubai, which promises to redefine modest fashion with its unique blend of elegance and tradition.
Modest and fashion might be two words seldom put together, but changing global perspectives made its popularity a reality. It is by no means a new idea, as people, and women, who preferred to dress modestly have always been around, but the idea to cater to this growing population specifically is only just catching on. Some choose it to comply with religious practices, others for simple personal preference; however, modest fashion is not about the hijab or headscarf alone. It relates to anyone who is partial to loose, flowy clothes, often in multiple layers, like capes, wraps and loose jackets, with the intention of not displaying the shape of their bodies prominently.
Tahoor Lifestyle, a renowned modest fashion brand, has launched a new outlet at Banani’s Manama Urban Forest Building. With modest fashion taking the world by storm in recent years, thanks to its appeal to Muslim women and fashionistas who prefer sophisticated wear, Tahoor has been a pioneering force in the fashion scene of Bangladesh since its formation in 2012.
On 23 February, 2024, under the shimmering lights of Sheraton Dhaka at Banani, House of Ahmed, founded by the husband-and-wife duo of Ahmed Tuhin Reza and Tanzila Elma, launched its latest apparel collection Elaf Al Dubai, which promises to redefine modest fashion with its unique blend of elegance and tradition.
Modest and fashion might be two words seldom put together, but changing global perspectives made its popularity a reality. It is by no means a new idea, as people, and women, who preferred to dress modestly have always been around, but the idea to cater to this growing population specifically is only just catching on. Some choose it to comply with religious practices, others for simple personal preference; however, modest fashion is not about the hijab or headscarf alone. It relates to anyone who is partial to loose, flowy clothes, often in multiple layers, like capes, wraps and loose jackets, with the intention of not displaying the shape of their bodies prominently.
Tahoor Lifestyle, a renowned modest fashion brand, has launched a new outlet at Banani’s Manama Urban Forest Building. With modest fashion taking the world by storm in recent years, thanks to its appeal to Muslim women and fashionistas who prefer sophisticated wear, Tahoor has been a pioneering force in the fashion scene of Bangladesh since its formation in 2012.
