influencers digital content

The world of Asian influencer farms: A dystopian reality

Few people in the Western world have heard of Ruhan, but the Chinese company has emerged as one of several ‘influencer incubators’, transforming the face of e-commerce in the country. Occupying a grey high-rise in a drab part of industrial Hangzhou, the operation can be seen as the gears that keep online influencers churning out content during hectic eight-hour daily shifts.