In a nation that lives and breathes cricket, it is ever so difficult for other sports to stand out and make its own position in the country’s sporting culture. Another factor is the mindset of the sports industry as the focus given to the non-cricket genres of sports and its athletes is predominantly dependent on success.
In a nation that lives and breathes cricket, it is ever so difficult for other sports to stand out and make its own position in the country’s sporting culture. Another factor is the mindset of the sports industry as the focus given to the non-cricket genres of sports and its athletes is predominantly dependent on success.