Traditional Fashion
Bringing back the magic of local fabric with Zarin Rashid
Founded four years ago by the young visionary Zarin Rashid, Kino is a movement towards sustainable fashion with a touch of tradition and culture. Rashid, the creator and driving force, had a plan for a venture that would create beautiful clothing while staying true to its roots.
The millennial revolution with the sari
Sari has been termed as one of the most feminine garments by many of the recognised designers of our time, from Maheen Khan to Chondona Dewan, and this very garment which has been worn by our grandmothers and our mothers could have naturally lost its charm with time, especially with the Gen Z. Surprisingly, quite the opposite happened! The beautiful garb has been re-interpreted by the new generation and has been re-energised enough to make a vigorous entry into the future of fashion and last a few more lifetimes.
Bringing back the magic of local fabric with Zarin Rashid
Founded four years ago by the young visionary Zarin Rashid, Kino is a movement towards sustainable fashion with a touch of tradition and culture. Rashid, the creator and driving force, had a plan for a venture that would create beautiful clothing while staying true to its roots.
The millennial revolution with the sari
Sari has been termed as one of the most feminine garments by many of the recognised designers of our time, from Maheen Khan to Chondona Dewan, and this very garment which has been worn by our grandmothers and our mothers could have naturally lost its charm with time, especially with the Gen Z. Surprisingly, quite the opposite happened! The beautiful garb has been re-interpreted by the new generation and has been re-energised enough to make a vigorous entry into the future of fashion and last a few more lifetimes.