Barbenheimer turns to a cultural movement

'Barbenheimer' frenzy gives sluggish summer box office a major boost

'Barbenheimer' frenzy gives sluggish summer box office a major boost

"Barbenheimer" became a cultural moment, sending crowds to AMC Entertainment, Cineplex and other cinema chains. More than 200,000 people purchased tickets to see "Barbie" and "Oppenheimer" on the same day, according to the National Association of Theatre Owners.

July 24, 2023
July 24, 2023
'Barbenheimer' frenzy gives sluggish summer box office a major boost

'Barbenheimer' frenzy gives sluggish summer box office a major boost

"Barbenheimer" became a cultural moment, sending crowds to AMC Entertainment, Cineplex and other cinema chains. More than 200,000 people purchased tickets to see "Barbie" and "Oppenheimer" on the same day, according to the National Association of Theatre Owners.