DX Group introduces ten international lifestyle brands in Bangladesh

DX Group, a Bangladeshi conglomerate, held an event called 'Grow with DX' last week, where they introduced ten international lifestyle brands - BoAt, QCY, Amazfit, 1More, Promate, TAGG, Ezviz, Riversong, Energizer, and Xiaomi - into the Bangladeshi market.

During the event, attendees got a glimpse of their hero products, which included wearables, audio devices, and gadgets. DX Group also addressed various market challenges by ensuring consistent product availability through an online exclusive model, maintaining competitive pricing, sourcing directly from manufacturers to combat counterfeit products, and implementing an official warranty claim system. 

The company's vision, as expressed by Chairman Engr. DM Majibor Rahman and CEO Dewan Kanon, revolve around bringing innovative products to tech enthusiasts and making world-class lifestyle products accessible to the young generation. 

At the event, DX Group also announced three new ventures: Life Plus, a health and personal care retail chain, the digital lifestyle retail chain, and Shuttle Cafe, a multi-cuisine chain restaurant. Among the new products announced were QCY GTC Smartwatch, Amazfit T-Rex Pro Smartwatch, BoAt Airdopes 141 Earbuds, 1More Piston Buds Pro, Promate Torq 10 Power Bank, etc.