Samsung is set to introduce its latest Galaxy S25 smartphones at a live event scheduled to begin at at Bangladesh Time 12 AM. The launch will be streamed live, offering viewers a front-row seat to the unveiling of Samsung's flagship device for 2025.

Focus on AI integration

Artificial intelligence (AI) is expected to be a central theme of the announcement. Samsung's competitors, including Google, Apple, and Microsoft, have emphasized their AI advancements in similar launches. The Galaxy S25 series is anticipated to feature significant AI-driven capabilities, potentially setting new benchmarks for performance, personalisation, and user interaction.

The global tech industry continues to invest heavily in AI, underscoring its transformative potential across hardware and software. Samsung's presentation may shed light on how AI will enhance the functionality of its devices, from photography to user experience optimisation.

What to expect

While specific details remain under wraps, industry insiders suggest that Samsung could reveal new AI-powered tools, upgraded processing speeds, and sustainability-focused initiatives. The Galaxy S25 is also speculated to include improved camera systems, dynamic displays, and extended battery life.