Popular short video-sharing platform TikTok has announced the launch of its #EduTok online learning campaign in Bangladesh, in collaboration with 10 Minute School, a leading online educational platform in the country. Titled #EkshoTeEksho, this month-long campaign will feature some of the country's most popular #EduTok creators who will create and publish educational content across multiple categories.

TikTok launched the #EduTok hashtag with the wider objective of democratising learning in the region and making educational content accessible to everyone. Having garnered billions of views to date, #EduTok has become the go-to place for creators to learn from each other and acquire new skills and knowledge. Content can range from academics, or vocational skills like public speaking, debating, writing to artistic skills like painting, photography, videography, and editing. There will be more content categories covering culinary skills, sports tips, music and other skills. like drawing, origami, rubik's cube solving, and more.

The #EkshoTeEksho challenge, driven by TikTok and 10 Minute School, will invite participants on the platform to publish their content in response to the questions presented to them. Users can follow the #EkshoTeEksho to enjoy the insightful content and learn new skills and information every day.

In Bangladesh, the #EkshoTeEksho campaign is set to be the first of its kind, featuring some of the country's most popular educational content creators like Ayman Sadiq, Munzeeren Shahid, Enayet Chowdhury, Khalid Farhan, and more. The campaign aims to provide easy access to educational content on the platform for Bangladeshi youngsters across the country.