"Life will not be the same again."

Not my humble words. No. These words have far greater weight than I could have added. And it is true. This was stated last week by Obaidul Quader, Minister of Road Transport and Bridges of Bangladesh, in a Facebook post where he enlightens his followers with pictures of him maintaining normalcy. He goes about on walks and smelling the literal roses on his lawn. 15k likes and 580 shares make him a celebrity.

His statement is not a bunch of words to be alarmed by. Take his statement and prepare because for a change, he is quite right. It will not be the same. And how you accept, embrace and tackle that will set you apart. Our cover story deals with just that: understanding how to reach consumers now that distance is what keeps us alive.