Rakuten Viber launches AR-augmented Viber Lens in Bangladesh

Rakuten Viber has officially launched its AR-augmented Viber Lens in Bangladesh on 14th October 2021, through a virtual launching event.

According to a press release, Viber is partnering with Snap Inc to incorporate augmented reality into its in-app camera, alongside filters like animal masks, fantasy effects and more, with the first batch of Viber Lens.

"We are pushing the boundaries of AR with the launch of our all-new Viber Lens. Our users who are separated from family due to the current pandemic are looking at more meaningful ways to keep in touch and share more memorable moments," said Anna Znamenskaya, Rakuten Viber Chief Growth Officer at the launching event. "The Viber Lens brings imagination to life in exciting ways. We believe this will spur the development of innovative and exciting new additions to our products in the future."

David Tse, Senior Director for Rakuten Viber APAC said, "Viber Lens is a unique feature that enables users to make conversations that are more creative, engaging, and vivid. We have included the most advanced AR capabilities to Viber Lens while sticking to our commitment of providing high-security standards for messages, videos, and pictures that are exchanged over the application. Apart from that, we are also looking forward to launching additional local lenses exclusive to our users in Bangladesh. We are pleased to bring these features to our Bangladeshi users and offer them more creative ways to express their thoughts and feelings."