How the world turned into a rainbow

Mark Zuckerberg. Photo taken from his Facebook page

Scroll through your Facebook feed and you'll already see an array of family photos, pouting selfies and delectable dinners. But over the past few of days, there's also been a bright splash of color as users have been updating their profile pics with a rainbow overlay to advocate gay pride.

The vibrant support comes after a landmark ruling by the US Supreme Court to legalize same-sex marriage in all 50 states.

And even The White House joined in, posting this time lapse video with the status: "America should be very proud. #LoveWins".

"Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise," said Facebook co-founder Mark Zuckerberg on his profile.

"I'm so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law. We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction."

To update your profile photo with the colors, simply visit the Facebook "Let's Celebrate Pride" page, where you will be shown a preview of your photo with the rainbow overlay.

Facebook is not the only tech giant to color the internet. Enter terms such as "gay pride," "same sex marriage" or "LGBT" into your Google search and a line of bright characters will adorn the top of your screen.

Twitter also totaled the overwhelming number of tweets regarding the Supreme Court's decision ("6.2 million and counting"), automatically adding rainbow emojis to tweets with the #LoveWins or #Pride hashtags.

#LoveWins: 6.2 million Tweets (& counting) regarding the #SCOTUS marriage equality decision. http://t.co/iO5FSg3mVT pic.twitter.com/hfa0LhxSiz

— Twitter Data (@TwitterData) June 26, 2015

You could celebrate on the move too, as taxi app service Uber added color to its car icons when users requested a ride.

Tim Cook, the CEO of Apple who publicly acknowledged his homosexuality last year, also applauded the ruling on Twitter.

The United States joins Finland and Ireland in legalizing gay marriage this year, bringing the total number of countries that recognize the union up to 22.