Govt, CNNIC to team up to showcase Bangladesh
The government is going to team up with US-based CNN International Commercial for showcasing Bangladesh's achievements on the global stage.
The CNNIC gave a proposal to the government in this regard on February 22, days before the United Nations Committee for Development Policy recommended Bangladesh's graduation to a developing country from a least developed one.
It proposed signing a deal, "Understanding on CNN International Commercial Partnership Opportunity to Brand Bangladesh Globally for the Ministry of Commerce, Bangladesh".
The CNNIC provides bespoke solutions with access to a global audience across TV, digital and social platforms for brands and publishers seeking to grow their business.
It is responsible for the business operations of properties of popular TV channel CNN outside the US. All commercial activities for brands such as CNN International, CNN en Español and CNN Arabic are aligned within the division, according to its LinkedIn account.
Four days after receiving the CNNIC proposal, the commerce ministry wrote to the Prime Minister, seeking approval for signing the deal.
The letter reads that 2021 is an important year for Bangladesh as it is going to celebrate "Mujib Borsho", the birth centenary of the Father of the Nation Bangabandhu Sheikh Mujibur Rahman, and the golden jubilee of the country's independence, this year.
Keeping this in mind, the CNNIC made the proposal to the government for branding Bangladesh, saying it wants to project the country's achievements in business and commerce before the global audience, mentioned the letter.
Bangladesh is moving forward to achieve the sustainable development goals by 2030, and become an upper middle-income country by 2031 and a high income country by 2041, it said.
Referring to experts' opinions, the letter, however, pointed out that Bangladesh may lose $7 billion in export earning a year once it officially graduates to a developing country from a least developed one in 2026 due to withdrawal of duty and quota-free market access to the developed countries. Besides, the agriculture sector could face challenges due to climate change.
Against this backdrop, Bangladesh's capacity and efficiency in commerce and business, and the quality of product and services should be projected before the global community, it pointed out.
The potentials of the country's fast-growing commerce and industry should be showcased globally through broadcast of promo audio-visuals on CNN this month.
This will help expand businesses on the international market, increase investments, and achieve long-term visions of the country.
Bangladesh Foreign Trade Institute under the commerce ministry will coordinate the initiative and financing for it will be arranged from the private sector.
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