The Hongkong and Shanghai Banking Corporation Limited (HSBC) Bangladesh recently signed an agreement with DBL Lifestyles Ltd, the flagship retail brand of DBL Group, to enhance the latter's digital payment services.

Stuart Rogers, regional head of commercial banking, international markets for Asia Pacific at HSBC, and MA Quader, deputy managing director and group CEO of DBL Group, penned the deal at the latter's office in Dhaka, the multinational bank said in a press release.

The collaboration will enable a seamless cashless payment experience for the customers of DBL Lifestyles through HSBC's newly launched digital collection solution, styled "Omni Collect".

DBL Lifestyles is the local authorised seller for popular global brands such as Puma, Nike, Adidas and Levi's.

As part of the agreement, Omni Collect will allow retail customers of DBL Lifestyles to effortlessly make digital payments by simply scanning a QR code through their smartphones at the checkout.

This solution will also facilitate the retailer to receive their sales proceeds via different digital channels such as credit cards, debit cards, mobile financial service (MFS) and internet banking along with providing a comprehensive view of collections.

In this regard, MA Rahim, vice-chairman of DBL Group, said, "DBL Group has a longstanding business relationship with HSBC Bangladesh with an impeccable partnership record and we appreciate new technologies given by HSBC."

"DBL Group always welcomes innovative solutions that help expedite our growth journey and believes that Omni Collect solution will bring more efficiency in our treasury operations of the retail business wing," he added.

Stuart Rogers said, "Digital transformation remains an integral part of our customers' strategies. At HSBC, we are committed to introducing innovative solutions to cater to the evolving needs of all our customers."

"We firmly believe that this partnership will prove to be mutually beneficial, and we will continue to provide unwavering support to DBL Group throughout their digital transformation journey," he added.

Newaz Musharraf, head of global payments solution at HSBC Bangladesh, along with senior officials from both the organisations were also present.