Prime Bank Investment launches AI chatbot ‘PrimeInvest’

Prime Bank Investment Ltd, a subsidiary of Prime Bank Limited, recently launched an AI-powered digital assistant chatbot, styled "PrimeInvest".

This innovative tool is designed to transform client interactions in the investment banking sector in Bangladesh, marking a first in the industry.

The launching ceremony took place at the merchant bank's head office in the capital's Banani, said a press release.

This initiative will result in a new era of client interaction, enhancing accessibility, convenience and personalised support for investors and market participants.

With the PrimeInvest chatbot, the merchant bank is setting a new standard in client engagement with Bangladesh's growing capital market.

Commenting on the launch, Syed M Omar Tayub, managing director and CEO of the merchant investment, said, "We are thrilled to introduce PrimeInvest Chatbot as the first AI-driven chatbot in Bangladesh's investment banking sector."

"This initiative is a testament to our dedication to delivering smarter and quicker solutions that would make investing simpler and more accessible for everyone," he added.

Designed to offer 24/7 real-time assistance, the chatbot seamlessly answers queries and enhances the overall user experience.

The launch is a key milestone in the merchant bank's ongoing digital transformation, underscoring its commitment to providing cutting-edge solutions that simplify and enrich the investment journey.

As the capital market continues to evolve digitally, the merchant bank remains at the forefront of technological advancements, ensuring that investors have access to the most efficient, user-friendly tools available.

This move reaffirms the merchant bank's position as a leader in the investment banking industry, committed to delivering superior value to its clients.