Southeast Bank PLC recently held a daylong workshop on "SEBPLC Products and Service Knowledge, Cross-Selling Techniques, and Effective Marketing Strategy" in Dhaka.

A total of 60 officers from the head office and various branches of the bank participated in the workshop.

Nuruddin Md Sadeq Hossain, managing director of the bank, attended the closing ceremony of the event, said a press release.

He emphasised the importance of gaining comprehensive knowledge of banking products and services to expand the bank's business.

He also stated that practicing the highest professional conduct, strategic brand marketing, and cross-selling would not only ensure the success of the bank but also significantly enhance the quality of customer service.

The sessions were conducted by the bank's experienced and skilled executives and officers.

Omar Nasir Abdullah, senior lecturer and faculty adviser at North South University, shared valuable insights and guidance with the participants based on his experience and expertise.

The primary objective of the workshop was to enhance the professional knowledge of the bank's employees, while providing a comprehensive understanding of the bank's products and services, such as savings accounts, loan facilities, investment opportunities, retail, and digital banking.

It also aimed to improve their skills in modern strategic marketing and enrich their experience in cross-selling techniques.