E-commerce platform Daraz Bangladesh relaunched its dMart campaign yesterday to give customers a special opportunity to conveniently grab their daily essentials.

The relaunch campaign will be live till September 27 with amazing discounts and other deals on offer, according to a press release from Daraz.

This campaign will consist of a wide range of household essentials like groceries, baby care, and beauty products and the customers can now utilize this special opportunity conveniently without leaving their homes, it said

Daraz has revamped its online supermarket channel based on extensive research on customers' purchase behavior.

Equipped with a Dynamic Channel homepage, Daraz allows customers to browse available products according to their current location or previously saved delivery address. Customers can also select the location from the "City Selector" on the dMart homepage.

Syed Mostahidal Hoq, managing director of Daraz Bangladesh, said the company is continuously innovating new business solutions and features on the mobile app to make it easier and for customers to shop online.

"The relaunch of dMart with its new basket building features will enable people from across the country to purchase their monthly essentials online. We aim to become a part of our customers' everyday lives," he added.