Self-motivation, marketing strategies driving greening of factories: CPD

Self-motivation and marketing strategies are the key forces behind the initiative of greening of garment and textile factories in Bangladesh, according to a new study by the Centre for Policy Dialogue (CPD).

The study on securing green transition of the textile and readymade garments sector in Bangladesh found that 69.70 percent of the factory owners made their factories green thanks to self-motivation.

The CPD revealed the findings of the study at an event at the Amari Hotel in Dhaka today.

Besides, 54.55 percent of the owners have taken the green initiatives thanks to their marketing strategy while 39.39 percent made it for competitiveness in the market, according to the study.