Telenor Digital in partnership with Grameenphone yesterday launched Comoyo, a free messaging app in Bangla for android and iOS platforms.

The app with Bangla stickers is a creation of Telenor Digital, a community of Telenor, which is a major shareholder of Grameenphone.

It is the app’s first commercial launch in the world, following GP’s pilot project that received a tremendous response.

GP subscribers will be able to use Comoyo without any data charges, but subscribers of other operators will have to pay regular data charges, officials said at the launch at Lakeshore hotel in Dhaka.

“Compared to the large number of apps available on the internet, very few are tailor-made for Bangladeshi users,” said Frode E Vestnes, vice president of Telenor Digital.

Comoyo is a result of Telenor’s tireless endeavours to make internet fun and productive for the Bangladeshi users.”

The sticker feature comes in different sets to fit the personalities and day-to-day routines of Bangladeshi youth, and tap into the rich and colourful Bangladeshi colloquialisms and proverbs.

They also include some uniquely Bangla pick-ups and put-downs, and all those tongue-in-cheek phrases.

“This is just the beginning. With the customer and community feedback, we will develop the app further and the choice of all users will be given preference in such cases,” said Mohammad Muntasir Hossain, GP’s digital device general manager.