Leading mobile phone operator Grameenphone has recently introduced mobile financial service provider bKash as its preferred payment partner.

bKash will be the primary payment option to facilitate one tap payment experience for the customers in the MyGP app of the mobile phone operator, according to a joint statement released today.

Grameenphone customers can now avail quick and seamless payment through bKash, the press release said.

Yasir Azman, CEO of Grameenphone and Kamal Quadir, CEO of bKash, formally launched the new service at a ceremony held at GPHouse in Dhaka today.

This integration, which is the first of its kind in the industry, will simplify the digital lifestyle of the customers with hassle-free, convenient and secured payment with one tap, according to the statement.

Once a customer binds bKash as the preferred payment method, he/she will no longer need to put in OTP/PIN every time and the payment will be done with a tap of digital consent from the bKash account on the go.

"In the era of accelerated digitalisation, our customers need more convenient and innovative solutions for their digital lifestyle," the Grameenphone CEO said.

"I am excited to see that Grameenphone and bKash have collaborated to make our customer payment experience within MyGP more simplified, convenient and faster with the one tap payment solution."

With 81.8 million subscribers, Grameenphone, part of the Telenor Group, has been in Bangladesh since 1997.

bKash CEO Kamal Quadir said, "We will keep working in such a way so that others can also implement it in the future."

"At the end of the day, our aim is to facilitate easy and convenient services for customers. The easier it is for customers to avail services, the faster it will be for all of us to deliver. At the same time, the government's cashless and Digital Bangladesh initiatives will also be accelerated."

Launched in 2011, bKash is a joint venture of Brac Bank, US based Money in Motion LLC, International Finance Corporation of the World Bank Group, Bill and Melinda Gates Foundation, Ant Group, and SoftBank Vision Fund.

bKash offers digital financial services under the regulation of Bangladesh Bank.