In Bangladesh, shopping for home appliances has mostly been a leap of faith—customers could learn about a product but never experience it firsthand before making the purchase.

But Singer Bangladesh is going one step further by letting shoppers test appliances right on the retail outlets, which enables a better understanding of a product's performance alongside a better decision.

A "Singer Beko Flagship Concept Store" was inaugurated on Gulshan Avenue in Dhaka today, the third one of the electronics and home appliance maker, setting a benchmark for retail experiences in Bangladesh.

This shift is redefining the shopping experience, giving buyers the confidence to invest in the right technology for their homes, according to an official of the company.

This store offers an immersive shopping experience, featuring "experience stations" where customers can interact with and test a wide range of products, from electronics to home appliances.

Every experience station, ranging from cooking and styling to personal care and entertainment, is designed to meet the demands of customers' lifestyles, said the company.

Singer Bangladesh launched its first "concept store" on Gulshan-Badda Link Road and the second one in Sector 4 of Uttara last year.

The store was inspired by an award-winning design of Turkey-based Arçelik, which is the holding company of Singer Bangladesh.

Bangladesh is developing at a rapid pace and the lifestyles of customers are changing with this growing economy, said Mohammad Zubayed Ul Islam, sales director for Singer Bangladesh.

Keeping customer centricity at the core of operations, Singer Bangladesh has been bringing the most contemporary and global standards of the retail experience to the customers of Bangladesh, he said.

"At our experience stations, consumers can test, interact and choose the product best suited for their lifestyle needs," he said.

For instance, in an entertainment experience station, customers can play video games to get a better experience of their choice of TVs.

Similarly, a cooking experience station offers customers the scope to really cook a meal to test out, for instance, an air fryer.

Fashion conscious customers can try hair straighteners or dryers and pick the one best suited to their daily life. "We are enabling them to experience life now," he said.

"We have included a Service Station in the concept store. It will allow our customers to walk in and get expert service technicians always ready to serve them," he said.