Mobile financial service (MFS) provider bKash is enhancing the Eid shopping experience through its Facebook live sessions, allowing customers to purchase products from leading lifestyle brands at discounted prices.

During these live sessions, customers can enjoy discounts or cashback of up to Tk 500 on purchases from lifestyle brands such as Le Reve, SaRa Lifestyle, Sailor, Raw Nation, Fabrilife, and Shelai.

The sessions are streamed on bKash's official Facebook page, bKash for Business, and various merchant pages.

The live broadcasts also feature Eid collections from a variety of brands, according to a press release.

Customers can place orders directly from the merchants' Facebook pages or websites during these live sessions. They can avail themselves of up to Tk 500 in discounts by using the "R1" coupon when making payments via bKash.

As part of this initiative, daily live sessions are being held on these pages, where popular hosts present the Eid collections from these renowned brands.

Additionally, customers can win gifts by sharing the live session across different groups, pages, or profiles.

The individual who shares the session the most will receive an exciting gift from the merchant, with the winner being announced during the live broadcast.

Moreover, customers can enjoy special discounts on purchases at selected merchants by showing a screenshot of their live share.