LankaBangla Finance PLC, Mastercard and Bangladesh Doctors Foundation (BDF) jointly launched a co-branded "LankaBangla Mastercard Titanium" credit card, exclusively designed for medical professionals.

Cardholders will be able to enjoy exclusive benefits, discounts and deals at Mastercard partners as well as lifestyle amenities.

Humaira Azam, managing director of LankaBangla Finance PLC, Syed Mohammad Kamal, country manager for Bangladesh at Mastercard, and Md Shahed Rafi Pavel, chairman of the foundation, inaugurated the card at the non-bank financial institution's head office in the capital's Banani today, said a press release.

Humaira expressed her confidence that doctors would embrace this co-branded credit card as a convenient and secure alternative to cash.

"This co-branded credit card will significantly enhance the lifestyle of BDF members and their families by facilitating cashless transactions and making their lives more convenient and hassle-free," she added.

This collaboration reiterates the company's commitment to providing world-class products and services to its cardholders across segments," Kamal said.

"I firmly believe this card will play an integral role in our members' shopping and payment experiences," Pavel said.

All BDF members, including doctors, staff and their family members, can now avail themselves of the LankaBangla and BDF co-branded LankaBangla Mastercard Titanium credit card and its supplementary cards.

Khurshed Alam, senior executive vice-president and head of retail business of the NBFI, Md Toufiquer Rahman, head of cards (current charge), Md Raziuddin, head of brand marketing and communications, Sohail Alim, director of Mastercard, AM Pervez Rahim and Halida Hanum Akhter, advisers of the foundation, MA Kaes, head of corporate affairs, were also present.