Raihan Rafi's "Shurongo" will be releasing in New York and Los Angeles on July 21 and the creators have come up with a creative promotional campaign; featuring its trailer at the famous Times Square of New York. Through this promotional campaign they will be able to reach a global audience.

The trailer of "Shurongo" was shown on the Billboard from Tuesday in Times Square four times every hour from evening to 11 pm. It was showcased above the "I love you New York" billboard.

"Shurongo" will be shown at Jamaica Multiplex in New York (four shows per day) and at the Laemmle North Hollywood-7 Theater in Los Angeles (two shows per day), presented by Bioscope Films.

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'Shurongo' ready to hit 29 halls in Kolkata

Apart from displaying the trailer on the billboards, T-shirts with the logo of "Shurongo" was also distributed among the locals. Through this, the distribution company is trying to spread the word of "Shurongo".

Coincidentally, the same distributor will release also the film in North America on July 28. The film will be played at over a hundred theaters across the United States and Canada at the same time. Aside from that, the film will be shown in Australia and New Zealand.