Bangladesh is a promising, growth market: Global CEO of Kantar

Eric Salama, the global CEO of Kantar on a two-day visit to Bangladesh shared that Bangladesh's economic growth is promising and it is emerging as an important growth market for most of the large, global companies including Kantar.

Rise of consumerism, growing incomes, women empowerment and rapid digital adoption are key to making the country an attractive investment market for various brands, according to a press release.

Salama was in Bangladesh on September 4 and 5, according to the press release.

Kantar is one of the world's leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies.

He was accompanied by Preeti Reddy, CEO, Kantar South Asia and Hemant Mehta, Managing Director, Media and Digital and Chief Strategy Officer, Kantar South Asia, the press release added.

During his visit, Eric Salama also participated in consumer immersions to understand the pulse of Bangladesh economy, people's lifestyle and product offerings in the market.

Kantar MRB hosted a gala dinner event on September 4 at Westin in Dhaka, which was attended by the marketing leaders, market research fraternity and senior representatives of leading organisations from a diverse set of industries like FMCG, Telecom and media.