Metaphors in communication
Metaphors are used to describe something by referring to it as an object that is different and suggesting that it has qualities similar to it. "Love is a rose, but you better not pick it," is a line from Neil Young's song sung in 1977 which is an example of metaphor. Metaphors have been used in poetry for centuries and its use in communication is also popular. In recent years, scientists, particularly, neuroscientists have been doing research on the dynamics of metaphors in language. Most of them have deduced a conclusion that metaphor is a fundamental constituent of language.
We can use metaphors in writing journalistic features to communicate things which are difficult to express in plain language.
Professor M Zahidul Haque
Department of Agricultural Extension & Information System, SAU, Dhaka
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