The most important colours in business

Every year, Pantone, a company that develops colour systems for a variety of industries, pores over aesthetic trends – from new movies and technology to hot travel spots – and crowns a new shade the Colour of the Year.

For the first time ever, Pantone chose two colours to represent the upcoming year. It was a deliberate move to give a nod toward gender equality. What they convey: Rose Quartz is all about compassion and composure while Serenity brings respite in stormy times.