Bata is gearing up to bring the second edition of the Bata Fashion Weekend to Milan. This year, the whole venue will revolve around the concept "The Sound of Style", featuring an engaging combination of music, design and craftsmanship.

Following the successful debut of the initiative last year in Prague, Bata continues in its new fashion tradition and will hold the Bata Fashion Weekend 2018 in Milan's prestigious Palazzo Mezzanotte during April 28 and 29, 2018. However, everything will start on April 27, Friday afternoon, at Via Dante, close to the Bata store. "The Sound of Style" will fly all over the place from 3PM.

For the next two days, Palazzo Mezzanotte will be transformed into a center of fashion and design, and it will offer several activities for the public, such as fashion shows, shoe exhibitions, music performances and handcraft workshops. The venue will also unveil exclusive Bata collections like the global pre-launch of B-Flex - an extraordinary combination of technology, design and comfort, the hyper-comfortable heels of the Insolia line, the Atletico sneakers infused with an elegant retro feel, Bata Heritage limited-edition shoes and many others.

The Bata Fashion Weekend will also introduce the work of young designers from the prestigious Academy of Arts, Architecture & Design in Prague (UMPRUM) and the Politecnico Calzaturiero of Padua within the second edition of the Bata Young Designers Challenge. This year's talent contest is organised in partnership with the high-end Italian shoe manufacturer Kalliste and the iconic Czech crystal maker Preciosa.

Bata Fashion Weekend will host guests from all over the world, including members of Bata's Executive Committee like Group CEO Alexis Nasard and CMO Thomas A. Bata, celebrities from over 20 countries around the world, journalists, TV stars, models, editors from top media publications and bloggers, who are all traveling to Milan to be part of the event.

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