Samara Hyder - the trendy, affordable, and comfortable brand
After finishing her schooling from AISD, Hyder was on her way to Bentely University in Boston. Although she got an undergraduate degree in Management and Marketing, she always knew her heart lied in the field of fashion. Upon her return in 2012, she launched the line 'Samara Hyder', and at the time she did not expect to be accepted so wholeheartedly, but now she knows that sky is the limit.
Essentially, Samara Hyder is a fusion brand. This is Hyder's vision that is brought to life, 'This is my take on East meets West. My aim is to bring the international standards to be experienced locally; be it the design or the shopping experience', she explains.
Hyder believes her brand is providing the boutique standard at a reasonable price. Her best seller is the jumpsuit-jacket but her kurtis are also a go-to item for most of her customers because it is the appropriate wear for any event that calls for a semi-formal dress code.
The brand launches seasonal lines and also keeps the special occasions such as Pohela Boishak, Eid-ul-Fitr and Eid-ul-Adha in the spotlight. These lines need to be planned at least two months ahead in time and as most of the material come from countries like Thailand, India and China, hand-picked by Hyder herself.
She has an in-house production team and every piece is monitored by her personally. "Of course, this is a costly and a lengthy process because quality is not something I am never willing to forgo."
With almost 15000 followers, Hyder uses Facebook as her main platform to promote her brand. She soon wants to open up a private group on Facebook, as well as an Instagram account. Hyder also answers all queries of customer and does not want to delegate these important tasks. While all the sales are made through exhibitions where most of her work gets sold on the spot, if she is left with a small quantity, she puts them on a clearance sale.
When asked about her future plans, Hyder shared, " I am currently setting up my studio in Baridhara DOHS and soon it will be open to customers for checking out her new collection on an appointments-only basis."
The brand Samara Hyder displays a play on colours and Hyder believes her work is a form of art on its own. This driven attitude and unique style helped her brand gain momentum in this already-saturated market. Hyder shares with LS, "the demographics and the lifestyle of the people in our country are changing. And since styling oneself has become such an important part of our day-to-day life, I want to bring a brand to accommodate the change that stylish women are looking for."
The Samara Hyder Winter line is just around the corner and it will be launched around mid-November. As winter is also a very festive time for us, when most weddings take place, this time Hyder will also be carrying a wide variation of traditional blouses.
Check out the Facbook page at www.facebook.com/samarahyderdesigns and keep a look out for the launch of the next line and visit Samara Hyder exhibitions and have your mind blown away by her incredible panache.
By Maaesha Nuzhat Nazmul
Photo: Zahedul I Khan
Model: Suhnera and Tania
Wardrobe: Samara Hyder
Make-up: Farzana Shakil
Styling: Isha Yeasmin
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