There was a time, we could only imagine a device that we could carry in our pocket and use it for almost all tasks-- from bank transaction to buying groceries. Fast forward 20 years, we all have that device on us and we call it a 'smartphone,' albeit a lot smarter than cellphones used to be even a decade ago. Every now and then, smartphone manufacturers are squeezing in sophisticated techs, often gimmicks, which makes our life even easier in a digital world.

This is an age where information travels at the speed of light and artificial intelligence is being integrated into smartphones helping us do more or just the way we want. Surpassing its utility as a tool solely used for communication, mobile phones these days have become an integral part of our daily lives, be it for working on the go, shopping groceries, capturing precious moments or planning our next trip. Today, a smartphone is an essential style statement thanks to the variety of colours and range of accessories to choose from.

When it comes to style, colour is the most important part we look for in smartphones and related accessories. Thanks to the smartphone manufacturers, we can now buy smartphones in varied colours matching our tastes and personality. Colours play a more important role in our lives than we think. Often a subconscious choice, colours always influence our feelings.

Such as red is a bold colour often associated with people who are passionate and decisive. Blue on the other hand gives an impression of trust, loyalty, and integrity, while pink goes with affectionate and light-hearted personalities.

Celebrating the colours around our lives and how one would associate colours with their mood and feeling, Samsung Mobile is running 'My Galaxy, My Colour' campaign. Participants can capture and share their precious moments in line with theme colours red, blue and pink. All they have to do is post photos on their Facebook public profiles using a relevant hashtag- #ShadesOfRed for Red, #ShadesOfBlue for Blue, and #BubblePink for pink—and a common hashtag #MyGalaxyMyColor.

This campaign allows people to express themselves in colours and make an essential style statement. Selected campaign participants will also win exciting gifts and receive it from popular style icons, which is a cherry on top.