Getting to know Team Daekho

The entertaining content platform Daekho has been making waves in the market ever since it kicked off in March 2018, under Qinetic Network, a digital media company. Daekho has two branches, Daekho TV and Daekhopedia, which are run by 17 employees currently. While Daekho TV features comedy sketches, film and television parodies and music videos created by its in-house writing and production team, Daekhopedia is a platform that shares inspirational stories, news, information related to current events or anything that is important. Sitting in a room with the young employees of Daekho, one can tell that they all share a great rapport with one another. "We all fall under the same or similar age groups. So, we share the same perspective on many things. When we are working, I know that the other people in the room are on the same page as I am," shares Ishfaque Kamal, a programme producer of Daekho. "We have an amazing work environment."

The team of Daekho has delivered sponsored video content for popular brands and they have also collaborated with celebrities. Hebi, Daekho TV's own spin on the trailer of the hit film, Debi, featuring a cameo from Jaya Ahsan, garnered immense popularity amongst their viewers and fans. "Our mission is to create videos based on anything that is trendy and has a lot of hype around it. We believe in getting on the bandwagon and keeping things relatable and relevant," says Ishrat Zaheen Ahmed, another programme producer of Daekho.

Daekho enjoys a great number of followers on social media.  The team frequently arranges segments that allow them to closely interact with their audience. Their online group, Daekho Memes, welcomes fan-submitted content, encompassing memes based on Daekho's employees as well as the recurring characters and jokes cracked in Daekho TV's videos. Daekho also hosts a segment titled, 'You Ask We Do' where the staff members perform random and bizarre challenges, assigned to them by their fans.

Even though Team Daekho has received hugely encouraging reactions from people, they face hurdles every now and then. "Putting yourself out there on the internet comes with its pros and cons," explains Kaarina Kaisar, another programme producer of Daekho. "Most of our followers have a positive attitude. However, some people say very mean things, sitting behind their keyboards. We deal with such comments in a light-hearted manner."

Team Daekho also discussed how they manage to stay authentic, with the growing competition these days. "Although we borrow ideas and premises from foreign platforms at times, we make sure that the punch lines that we deliver are original," explains Ishfaque. "Our target is to cater to all kinds of viewers. So, we make sure to produce content that is related to Bangladesh's culture and has both slapstick comedy and as well as subtle sarcastic humour."