Why mind a few stains if they save the environment
Climate change is affecting people's lives all over the world. Our weather is becoming hotter day by day. This World Environment Day, washing powder brand Surf Excel has come forward to inspire the kids to do something positive for the environment, which started with initiatives like planting trees. On 5th June Saturday, the brand Unilever announced this initiative by going live on Facebook. Alongside Unilever, next-generation organization Footsteps was also present with Surf Excel.
Nature is the giver of life and the nurturer of it. But we pollute this environment in various ways continuously. The rapid rate of pollution worldwide today is dangerous. The primary reasons behind pollution are thoughtless deforestation and unplanned city development. If we aren't careful now, this situation will create major upheaval for the country in the coming years.
This can be horrendous for future generations. That is why Surf Excel and Footsteps have collaborated for such an initiative "Why mind a few stains if they save the environment".
On World Environment Day, children participated in this event by planting trees from their homes. As a part of the initiative, Surf Excel & Footsteps provided plants, pots, soil for planting along with detailed guidelines to all the participants beforehand. On the day of the event, the children participated in the plantation programme following the module. We also observed the enthusiastic participation of the parents.
Surf Excel believes we have to come forward to save the environment and we must take equal responsibility for bringing positive changes to the environment. And if our clothes get a little dirty in the process, it's a very small price to pay for saving the environment. Surf Excel hopes that all members of the future generation answer this call and take at least one positive step to protect the environment.
Apart from this, the organizers have also said, the world is adapting to technology very fast. And trees are decreasing even faster than that. Our initiative stems from the hope of solving this problem by using technology. The objective of the initiative is to directly make an impact in protecting the environment by taking realistic measures for creating awareness, said senior representatives of the brand.
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