Nusrath Jahan

Rooted in tradition, styled for the world

For decades, Bangladeshi fashion has grappled with an unspoken dilemma — how does one balance global aspirations with cultural heritage? The answer, for many, seemed to lean toward western influences, often at the expense of traditional styles.

7h ago

Designing a yoga studio: A space that breathes with you

KOA, a yoga centre in Banani, is a prime example of how architecture can create a spiritual space within an urban landscape.

1w ago

Unapologetic threads: Fight through fashion

Faiza Ahmed has never been one to follow trends. Her designs have always spoken louder than fabric and thread, carrying messages of empowerment, resilience, and the unspoken realities of the world around us. But this time, ‘Rebel with a Cause,’ by this fashion activist, is making a bold statement. 

1w ago

Bringing Eid festivities home with a gorgeous decor

Eid decor blends minimalism with festive elegance using statement pieces, warm lighting, and refined furniture. Subtle accents like gold calligraphy, fresh flowers, and scented candles enhance ambience, creating a welcoming, sophisticated space without overwhelming the aesthetic.

2w ago

Shwapno launches safe spaces in all outlets for harassed women

Shwapno launches a safety initiative, offering women refuge in its stores against harassment. Trained staff provide immediate assistance and contact authorities, fostering societal change. This bold move challenges norms, urging businesses to actively protect women and promote collective safety.

2w ago

Chef's Avenue: Where women lead and flavours thrive

Nusrat Karim Tonima set out to launch Chef’s Avenue, she was not just creating another food court — she was creating an opportunity.

1m ago

What's for iftar? A refreshing take on the typical Bangladeshi spread

Ramadan is here and we find ourselves planning sehri and iftar much more elaborate than our usual meals. For us, iftar is often a lavish spread, rich in flavours and tradition.

1m ago

Pastels or bold colours? Eid fashion dilemma 2025

Eid 2024 fashion blends pastels and bold hues, featuring sarees, anarkalis, kaftans, and kameez sets. Hand embroidery, flowing silhouettes, and statement accessories elevate looks, embracing tradition and modernity with elegance and individuality.

1m ago
April 8, 2025
April 8, 2025

Rooted in tradition, styled for the world

For decades, Bangladeshi fashion has grappled with an unspoken dilemma — how does one balance global aspirations with cultural heritage? The answer, for many, seemed to lean toward western influences, often at the expense of traditional styles.

March 27, 2025
March 27, 2025

Designing a yoga studio: A space that breathes with you

KOA, a yoga centre in Banani, is a prime example of how architecture can create a spiritual space within an urban landscape.

March 27, 2025
March 27, 2025

Unapologetic threads: Fight through fashion

Faiza Ahmed has never been one to follow trends. Her designs have always spoken louder than fabric and thread, carrying messages of empowerment, resilience, and the unspoken realities of the world around us. But this time, ‘Rebel with a Cause,’ by this fashion activist, is making a bold statement. 

March 24, 2025
March 24, 2025

Bringing Eid festivities home with a gorgeous decor

Eid decor blends minimalism with festive elegance using statement pieces, warm lighting, and refined furniture. Subtle accents like gold calligraphy, fresh flowers, and scented candles enhance ambience, creating a welcoming, sophisticated space without overwhelming the aesthetic.

March 20, 2025
March 20, 2025

Shwapno launches safe spaces in all outlets for harassed women

Shwapno launches a safety initiative, offering women refuge in its stores against harassment. Trained staff provide immediate assistance and contact authorities, fostering societal change. This bold move challenges norms, urging businesses to actively protect women and promote collective safety.

March 8, 2025
March 8, 2025

Chef's Avenue: Where women lead and flavours thrive

Nusrat Karim Tonima set out to launch Chef’s Avenue, she was not just creating another food court — she was creating an opportunity.

March 3, 2025
March 3, 2025

What's for iftar? A refreshing take on the typical Bangladeshi spread

Ramadan is here and we find ourselves planning sehri and iftar much more elaborate than our usual meals. For us, iftar is often a lavish spread, rich in flavours and tradition.

February 23, 2025
February 23, 2025

Pastels or bold colours? Eid fashion dilemma 2025

Eid 2024 fashion blends pastels and bold hues, featuring sarees, anarkalis, kaftans, and kameez sets. Hand embroidery, flowing silhouettes, and statement accessories elevate looks, embracing tradition and modernity with elegance and individuality.

February 23, 2025
February 23, 2025

How modern materials are shaping the traditional jewellery scene

The jewellery market in Bangladesh is experiencing a remarkable transformation. Once synonymous with gold and silver, the country’s fashion scene is now embracing bold innovations and diverse materials, catering to both traditional sensibilities and modern preferences. Whether it’s for grand occasions or everyday wear, gold and silver are no longer the go-to options.

February 23, 2025
February 23, 2025

How upcycling is transforming our fashion industry

For decades, consumers were encouraged to buy more, wear less, and discard quickly. However, as global movements have shed light on the carbon footprint of this culture, many are reconsidering their choices, and Bangladeshis are no exception.