Journal for Service Quality Enhancement (JSQE), a new international academic journal devoted to the development and improvement of service quality in business and commerce, was launched on July 31, 2021.

A project of the Center for Service Quality Enhancement (CSQE), the event was seen with a virtual session, which brought together a pool of world-renowned professors, researchers, and scholars, who make up the journal's esteemed editorial board. The session was inaugurated by the editor of the journal and lead consultant for CSQE, Professor Dr Md Tareque Aziz.

Professor Aziz said, "JSQE's mission is to provide a good platform for local researchers. And as UGC now requires faculty members to publish in good quality journals, JSQE will provide a solid platform for young talented researchers and scholars of the country to publish their research works within the country". The journal will also work to bridge the gap between the industry and academia, he added.

The programme started with an introductory speech by Professor Dr Zahurul Alam, Ex-Head of Governance Portfolio, UNDP. Professor Dr Abu Waheeduzzaman, of Texas A&M University-Corpus Christi, followed, encouraging faculty members to publish articles on a large scale to contribute to Bangladesh's research sector. In addition, he urged them to attend international conferences and learn new ideas for growing. Professor Dr Basav Roychoudhury, from Indian Institute of Management (IIM), proposed attracting young scholars to publish. It will help foster their ability to generate innovative ideas, he said. Professor Dr Nayem Rahman, of Portland State University, stressed the need to encourage students and faculties for collaborative publication. It will give rise to the next generation of researchers, he foresaw. 

A total of 28 participants including academicians, researchers, and other distinguished guests from different universities were present in this virtual programme. A thank you speech was given by Professor Dr Abul H. Azam of North South University, acknowledging the commitment of all the editorial board members in taking JSQE forward. 

The logistical arrangement of the programme was done by the Research Assistant (RA) of CSQE, Adrian Chowdhury. The program ended with a vow of appreciation from the host of the programme as well as the Brand Manager of CSQE, Shakila Yasmin.