Course overview

Generating creative ideas can be a very exciting and stimulating process. This is particularly true during the initial stages of idea generation, when many adopt an 'anything goes' approach. Later, however, the workability of ideas needs to be verified. Ideas are more likely to be relevant and useful when they have been assessed in the context of organizational needs, strategies, and resources. Some techniques that can help verify ideas are getting the opinions of key people and using simulations. Building on ideas continues the process of verifying ideas by helping to make those ideas more clear, relevant, and feasible. This course covers a variety of techniques used to verify and build on creative ideas. It outlines when to use research and when to use simulations to check the workability of an idea.