ADA introduces WhatsApp Business Platform for medium and large businesses
Axiata's integrated digital advertising and analytics agency, ADA, is a WhatsApp Business Solution Provider (BSP) in the APAC region now. Through the WhatsApp Business Platform, ADA will help to empower businesses and enable them to connect with their customers in a private and secure environment across its markets.
Over 2 billion people around the world use WhatsApp and it is the most popular messaging application in Southeast Asia including Bangladesh. WhatsApp Business Platform allows businesses to drive better conversations with their customers in a personalised manner, thus boosting customer engagement and increasing customer satisfaction, leading to better sales conversions. WhatsApp chatbots can also give operators in-store support to help guide the customer journey and enhance every bit of the customer experience
Ashraful Haque, Country Director of ADA in Bangladesh said: "Chat commerce is changing the way businesses operate, and customer engagement solutions is the key driver. With this WhatsApp Business Platform, ADA now offers a truly seamless end-to-end business solution across our practices – eCommerce, MarTech, business insights, and marketing services – for that complete customer experience and journey."
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