Fulfilling a Dream
Autoshi Abdullah has wanted to be a designer for as long as she can remember. A student of Computer Science, she decided not to pursue her studies once she was married and instead, decided to fulfil her dream to enter the world of fashion. “I used to design clothes for myself at first,” she tells us, “But once my friends and family saw how well I did this, they insisted I start designing things for them as well! That is when I decided to start my business.”
Autoshi started off with a facebook page where she advertised her work and once that became popular she decided to open a small boutique in Kalabagan, close to her home, so she could be near her two sons while she worked. “My father helped me set up the boutique, which I have named Prettiness Undefined,” she shares with our readers, “He also did all the decoration and set up the shop himself for which I am grateful.”
Autoshi believes that too many women nowadays are wearing Indian designs, specially for formal occasions and believes that she can show Bangladeshi women, that local designs with Bengali motifs can look just as nice at parties. “I work with embroidery, karchupi, stones, block and screen print designs,” she shares, “With these, I design shalwar kameezes, saris, gowns and baby wear.”
Her business has been small yet successful since its inception in December 2013. “It helps me support my family and they have been very helpful. Without them, this would not have happened.” Autoshi is currently working on an Eid Collection for which she is not only making her own designs, but has imported clothes and jewellery (mostly kundan) from India as well and hopes these will be well received.
Prettiness Undefined can be found at House 119, Shop number 305, Mirpur Road next to the Kalabagan bus stand.
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