Ahsan Zaman Chowdhury 
Managing Director, Trust Bank

Banking in Bangladesh has evolved significantly over the decades. When I began my career in 1986 at Arab Bangladesh Bank Limited (now AB Bank), services were basic, with long queues and a transaction-focused approach. Banks provided essential services but lacked personalisation or advisory roles. Today, the industry has shifted to a customer-centric model, with banks acting as financial partners, offering comprehensive guidance, tools, and products to support customers' financial well-being at every stage of life.

At Trust Bank, we are deeply committed to supporting our customers' financial journeys with a comprehensive range of products and services tailored to every stage of life. Our deposit products cater to all ages—from student savings accounts to retirement benefit plans—ensuring personalised financial solutions. We also offer specialised accounts for women, fostering financial inclusion and addressing their unique needs and goals. Additionally, Trust Bank offers Offshore Banking facilities, supporting businesses and individuals with international financial needs.

To extend our reach, our mobile financial service, TAP, facilitates daily transactions for a wider community, particularly in areas where traditional banking services are less accessible. Beyond individual banking, we excel in corporate payroll management, offering efficient salary account services for businesses, while supporting trade services and facilitating inward remittances for Non-Resident Bangladeshis (NRBs).

At Trust Bank, the customer experience is paramount, with technology playing a vital role in delivering convenience, security, and speed. Our Trust Money app and internet banking platform empower customers to manage their finances anytime, anywhere. These platforms enable customers to open Fixed Deposits and Monthly Deposit Schemes from the comfort of their homes, view real-time account statements, pay utility and mobile bills, and transfer funds to mobile financial service (MFS) wallets and accounts at other banks in Bangladesh.

We have introduced full digital onboarding, allowing customers to open accounts instantly while adhering to Bangladesh Bank's regulations. To enhance security and improve the experience for Debit and Credit Card users, we are in the process of implementing our own Card Management Software (CMS). Protecting customer data remains a cornerstone of our operations.

I believe true financial well-being arises from a combination of personalised support and accessible tools. As Managing Director of Trust Bank PLC, it is my privilege to witness the positive impact financial empowerment has on people's lives. Guided by our motto, "A Bank for Financial Inclusion," we are dedicated to serving diverse customer needs with tailored products and innovative services. Every interaction is an opportunity to help individuals build a secure and prosperous future. Through a combination of bespoke services and cutting-edge technology, we strive to be more than just a bank—we aim to be a trusted partner in our customers' success, every step of the way.