Royal Enfield, the world's oldest motorcycle brand in continuous production, inaugurated its first manufacturing plant in Bangladesh in collaboration with IFAD Motors Limited. 

Besides, the company also launched its flagship showroom in Dhaka on October 21, 2024, marking the largest Royal Enfield showroom in Asia. 

The brand's entry into Bangladesh generated significant excitement among motorcycle enthusiasts, with pre-bookings for the iconic bikes opening on October 22, 2024. Thousands of customers lined up to secure their motorcycles, highlighting the brand's strong appeal in the local market.

IFAD Motors began delivering pre-booked motorcycles from the flagship showroom in Tejgaon on January 12, 2025. In addition, nine exclusive Royal Enfield dealer outlets are set to commence operations within the same month, with more dealer points to be inaugurated across the country starting February 2025. 

Royal Enfield's local production and distribution efforts reflect a strategic expansion in South Asia, catering to a growing demand for its storied motorcycle lineup.