East West University Business Club (EWUBC) organized one of its signature events "Brand Aid" – an inter-university business strategy competition sponsored by Gear, and powered by Fresh Fun Fill Biscuit. Students got to elevate their crisis management skills and craft impeccable strategies for brands that are wrestling with pandemic-related crises.

Brand Aid 2021 was specially designed with four thrilling rounds where participants had to showcase their potentials by embracing several challenging tasks. Considering the ongoing pandemic situation, the whole event was held online. Brand Aid 2021 was inaugurated with a master training workshop on September 22, where the keynote speaker was Scionara Shehry, Private Sector Engagement Lead, USAID-BNA of Innovision Consulting Private Limited.

This year, a total of 278 teams participated in the competition from more than 20 universities across Bangladesh. After a fierce online screening round, 50 teams progressed to the second round – The Case Crevice. This was an on-spot case-solving round from where 24 teams made it to the semi-final round – Algorithm Hacks. From there, the top 8 teams reached the grand finale – The Ultimate Brawl – for the final face-off.

Brand Aid 2021 came to a close with the winner announcement and closing ceremony on October 22. Team Horses of Helios from IBA, Dhaka University was crowned the winner of Brand Aid 2021 and awarded prize money of BDT 1,00,000, as well as the opportunity of doing internships at MGI. Team Primetime from Brac University, and Team Wolfpack from Bangladesh University of Professionals became the first runner-up and second runner-up respectively.

EWUBC is grateful to Gear, and Fresh Funfill Biscuit for sponsoring 'Brand Aid' and providing unwavering support throughout the whole event. The club also showed its gratitude to its other sponsors. The Daily Star was the event's digital media partner.